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What is Social Media?

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What is Social Media? and how does it work is, believe it or not, still a question on so many business owners’ lips. We live in a time with a generation that hasn’t really had anything like it when they started their business. Heck! Mobile Smart Phones only made their first appearance in 1992… What […]

The Different Types of Graphic Design

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The Different Types of Graphic Design Are there different types of Graphic Design? Well, yes! Yes, there is. We all have some idea that pops up in our mind when we hear about “Graphic Design”. And to clarify, when you think about Billboards…it is a type of graphic design. When you think of Website Design…it […]

The importance of a Brand Identity

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The importance of a Brand Identity The importance of a Brand Identity can be easily overlooked, especially under start-ups or small businesses that simply do not have the resources to pursue a unique brand identity. However, it is important to understand that having a unique and established brand image or identity is truly important for […]

What is an SSL Certificate

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What is an SSL Have you asked What is an SSL Certificate before and still don’t understand what exactly it is? SSL stands for Secure Socket Layer. This layer protects data transmission between two connections (devices) connected to the internet. This secure layer encrypts the data before transmission, the data is then decrypted on the […]

Target Market and Target Audience

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A well-defined and researched Target Market and Target Audience, and understanding the importance thereof is crucial for any business to grow in the cluttered industries of today’s age. Defining a target market allows any business to compete in the marketplace to be able to reach their potential paying clients, just as much as any other […]

What is Graphic Design?

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What is Graphic Design? This is a common question making its rounds in the marketplace. Have you found yourself asking “What is Graphic Design?” before…? Well, if so, keep reading. Graphic Design dates way back to the design communication of humans 1000s of years ago. Think cave paintings. Think hieroglyphs… It became an actual term […]

Marketing in a nutshell.

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Marketing in a nutshell is the focus here. Marketing as a whole is an ever-growing world on its own, and digital marketing is quite popular today. There is so much to explain about marketing, but today we will touch on the topic briefly, thus Marketing in a Nutshell, with the promise that we will create […]

The Difference between Web Design & Web Development

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What is the Difference between Web Design & Web Development? “What is the difference between Web Design and Web Development?” is one of the most common and most popular questions among people who have little to no experience with any of these. The terms refer to two fundamentally different aspects of the web building process, […]